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Addressing the missing link for enhanced customer experience

The presentation outlines how customer experience programmes for telecom operators can be enhanced with the integration of passive data, capturing actual consumer behaviours in this case collected from smartphone devices, which can then in turn be...

Catalogue: MENAP Forum 2015: Leading Transformation
Authors: Gareth Deere, Muhammad Masood Ali Khan
Company: Ipsos MRBI
June 15, 2015
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Citation

Deere and Masood Ali Khan (2015a, June 15). Addressing the missing link for enhanced customer experience. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/addressing-the-missing-link-for-enhanced-customer-experience